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	<title>Driven Action</title>
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	<link>http://www.drivenaction.com</link>
	<description>The Digital Agency for working companies</description>
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		<title>Support Portal</title>
		<link>http://www.drivenaction.com/archives/1704</link>
		<comments>http://www.drivenaction.com/archives/1704#comments</comments>
		<pubDate>Thu, 29 Dec 2011 01:50:05 +0000</pubDate>
		<dc:creator>Adge</dc:creator>
				<category><![CDATA[Digital Insights & Planning]]></category>
		<category><![CDATA[Digital Policy]]></category>
		<category><![CDATA[Digital Studio]]></category>

		<guid isPermaLink="false">http://www.drivenaction.com/?p=1704</guid>
		<description><![CDATA[Customer service is changing and you’re in the thick of it. Email, phone, Facebook, Twitter. Real time. 24/7. How can you possibly keep up? Pull all your customer service conversations into one place — where every motion counts. Everything’s built for speed. No more bouncing from screen to screen, no more juggling multiple apps. It’s all right in front of you. Our customers see 50%, 60%, 70% — 100 % improved efficiency. What will you do with all that extra time? Visit this Customer Support Portal &#160; Fifty percent of Internet users visit a social network every day, and many look &#8230; <div class="more-diva-2"><span class="more-link-2"><a href="http://www.drivenaction.com/archives/1704">Read More</a></span></div>]]></description>
			<content:encoded><![CDATA[<p>Customer service is changing and you’re in the thick of it. Email, phone, Facebook, Twitter. Real time. 24/7. How can you possibly keep up? <em>Pull all your customer service conversations into one place — where every motion counts</em>. Everything’s built for speed. <span id="more-1704"></span>No more bouncing from screen to screen, no more juggling multiple apps. It’s all right in front of you. Our customers see 50%, 60%, 70% — 100 % improved efficiency. What will you do with all that extra time?</p>
<p>Visit this <a href="http://community.drivenaction.com/">Customer Support Portal</a></p>
<p>&nbsp;</p>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/12/why-weave-support.jpg"><img class="alignleft size-medium wp-image-1712" title="why-weave-support" src="http://www.drivenaction.com/wp-content/uploads/2011/12/why-weave-support-300x175.jpg" alt="" width="300" height="175" /></a>Fifty percent of Internet users visit a social network every day, and many look for customer support there. <em>Monitor the customer experience on social networks</em> and solve problems where customers live and play. As social networks increase in popularity, and as customers grow to expect service in those channels,  in real time, helping you quickly intervene to solve problems or amplify good news.</p>
<p>&nbsp;</p>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/12/why-all-in-one.jpg"><img class="size-medium wp-image-1711 alignright" title="why-all-in-one" src="http://www.drivenaction.com/wp-content/uploads/2011/12/why-all-in-one-300x175.jpg" alt="" width="300" height="175" /></a>Costs go down when customers help themselves—and satisfaction goes up: Almost 75% of customers prefer finding their own answers. Make that a reality. <em>Build a custom Help Center, styled to match your brand</em>, integrated into your site, where your customers can ask questions and tap into your Knowledge Base. Build out the Knowledge Base, and your Help Center can always be open for business.</p>
<p>&nbsp;</p>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/12/why-happy-customers.jpg"><img class="alignleft size-medium wp-image-1713" title="why-happy-customers" src="http://www.drivenaction.com/wp-content/uploads/2011/12/why-happy-customers-300x175.jpg" alt="" width="300" height="175" /></a>Your front-line support stars are the cornerstones of awesomely responsive customer service. <em>When employees enjoy the tool that connects them to their customer, they deliver the Customer Wow that people talk about</em>. For your team, every keystroke matters, and we understand that Agents live in the tool. Designed and organized with the Agent&#8217;s life in mind — no wasted keystrokes or needless scrolling.</p>
<p>&nbsp;</p>
<p>Visit this <a href="http://community.drivenaction.com/">Customer Support Portal</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Get creative with Domain Hacking</title>
		<link>http://www.drivenaction.com/archives/499</link>
		<comments>http://www.drivenaction.com/archives/499#comments</comments>
		<pubDate>Thu, 11 Aug 2011 04:28:49 +0000</pubDate>
		<dc:creator>Adge</dc:creator>
				<category><![CDATA[Digital Insights & Planning]]></category>
		<category><![CDATA[Digital Studio]]></category>
		<category><![CDATA[Programming]]></category>

		<guid isPermaLink="false">http://www.drivenaction.com/?p=499</guid>
		<description><![CDATA[There’s a whole world of domain extensions you probably didn’t know about. Now, how do you use these extensions to your advantage? Go domain hacking. No it’s not actually hacking someone’s domain name and stealing it. It’s the process of using real words but part of the word sits in the domain extension. One famous example is DesignM.ag. See the .ag? Their website is registered in Antigua and Barbuda. Domain hacks find their extensions from the rainbow variety of ccTLDs. Again, you will need to check on the country registrar for information on how to register the domain and where &#8230; <div class="more-diva-2"><span class="more-link-2"><a href="http://www.drivenaction.com/archives/499">Read More</a></span></div>]]></description>
			<content:encoded><![CDATA[<p>There’s a whole world of domain extensions you probably didn’t know about. Now, how do you use these extensions to your advantage?</p>
<p>Go domain hacking. No it’s not actually hacking someone’s domain name and stealing it. It’s the process of using real words but part of the word sits in the domain extension. One famous example is DesignM.ag. See the .ag? Their website is registered in Antigua and Barbuda.</p>
<p>Domain hacks find their extensions from the rainbow variety of ccTLDs. Again, you will need to check on the country registrar for information on how to register the domain and where it can be hosted.</p>
<p>Try out these tools;</p>
<p><a href="http://xona.com/domainhacks/">Xona</a></p>
<p><a href="http://www.nameboy.com/">NameBoy</a></p>
<p>&nbsp;</p>
<h1>Here are some great examples for you to use as inspiration</h1>
<h1></h1>
<h2>chi.mp</h2>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/08/chimp.png"><img class="alignleft size-medium wp-image-500" title="chimp" src="http://www.drivenaction.com/wp-content/uploads/2011/08/chimp-300x190.png" alt="" width="300" height="190" /></a></p>
<p>Ever heard of Trinidad and Tobago?? That?s where Matt Mullenweg, WordPress creator, decided to register his Ma domain name.? the result is his first name as a complete domain name, Ma.tt.? In many ways that?s even more direct than Matt.com.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>will.i.am</h2>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/08/william.png"><img class="alignleft size-medium wp-image-501" title="william" src="http://www.drivenaction.com/wp-content/uploads/2011/08/william-300x190.png" alt="" width="300" height="190" /></a>For popular music producer Will.i.am, the proper domain name was a no-brainer.? By registering his official site through registrars in the country of Armenia, with TLD suffix .am, the artist was able to exactly match the spelling and punctuation that relays his brand name.? Simply type his name in the browser window, and voila! It is his site?s complete address.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>insure.me</h2>
<h2></h2>
<h2><a href="http://www.drivenaction.com/wp-content/uploads/2011/08/insureme.png"><img class="alignleft size-medium wp-image-503" title="insureme" src="http://www.drivenaction.com/wp-content/uploads/2011/08/insureme-300x208.png" alt="" width="300" height="208" /></a></h2>
<p>Maybe the best domain name for you is the .me TLD.? Originally from the state of Montenegro, this TLD has great play with English-speaking audiences.? The .me allows companies to target those looking for an indication of personalized service in a domain name.? Because of this linguistic affinity, most of the most obvious domain names using the .me name have already been taken.? Nonetheless, many options still exist for this suffix.</p>
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		</item>
		<item>
		<title>Breathing room on your site</title>
		<link>http://www.drivenaction.com/archives/486</link>
		<comments>http://www.drivenaction.com/archives/486#comments</comments>
		<pubDate>Sun, 07 Aug 2011 21:53:02 +0000</pubDate>
		<dc:creator>Adge</dc:creator>
				<category><![CDATA[Digital Studio]]></category>

		<guid isPermaLink="false">http://www.drivenaction.com/?p=486</guid>
		<description><![CDATA[Every site (same theory applies to any other type of marketing communication) must adhear to the concept of white space and breathing room. If a visitor arrives on a cluttered page filled with every possible thing imaginable, they’re going to feel overwhelmed and claustrophobic. It’s likely the page will feel haphazzard and chaotic. This leaves visitors feeling like they don’t know where to start, which means they might just skip your site entirely and move on to one where they have some breathing room. Allow the negative space on your site to direct your visitors to the areas you want &#8230; <div class="more-diva-2"><span class="more-link-2"><a href="http://www.drivenaction.com/archives/486">Read More</a></span></div>]]></description>
			<content:encoded><![CDATA[<p>Every site (same theory applies to any other type of marketing communication) must adhear to the concept of white space and breathing room.</p>
<p>If a visitor arrives on a cluttered page filled with every possible thing imaginable, they’re going to feel overwhelmed and claustrophobic. It’s likely the page will feel haphazzard and chaotic. This leaves visitors feeling like they don’t know where to start, which means they might just skip your site entirely and move on to one where they have some breathing room.</p>
<p>Allow the negative space on your site to direct your visitors to the areas you want them to focus on. By combining empty space and properly styled and proportioned elements, you can encourage your visitors to look at a certain thing and take a desired action.</p>
<p>Here is an example of a recent site, <a href="http://www.ageniuswithgems.com.au">Bruce Robinson Diamonds</a></p>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/08/20110808-075904.jpg"><img class="alignnone size-full" src="http://www.drivenaction.com/wp-content/uploads/2011/08/20110808-075904.jpg" alt="20110808-075904.jpg" /></a></p>
<p>These example shows that the most important item on this page is the item (stone &amp; jewelry) as most users say their eye goes to it immediately, with the logo being the second.</p>
<p>This is achieved through lots of space and minimal colours.</p>
<p><a href="http://www.drivenaction.com/wp-content/uploads/2011/08/20110808-080120.jpg"><img class="alignnone size-full" src="http://www.drivenaction.com/wp-content/uploads/2011/08/20110808-080120.jpg" alt="20110808-080120.jpg" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Do you have Klout?</title>
		<link>http://www.drivenaction.com/archives/1</link>
		<comments>http://www.drivenaction.com/archives/1#comments</comments>
		<pubDate>Tue, 26 Apr 2011 20:16:36 +0000</pubDate>
		<dc:creator>Adge</dc:creator>
				<category><![CDATA[Digital Insights & Planning]]></category>

		<guid isPermaLink="false">http://www.drivenaction.com/?p=1</guid>
		<description><![CDATA[Klout identifies how influential you are at using social networking. The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The link is here for Klout]]></description>
			<content:encoded><![CDATA[<p><a href="http://klout.com/">Klout</a> identifies how influential you are at using social networking.</p>
<p><span style="color: #000000;"><strong>The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.</strong></span></p>
<p>The link is here for <a href="http://klout.com/">Klout</a></p>
]]></content:encoded>
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